GET FREE AUDIT
Podcast Launch

Launch Looking Like
You’ve Been Doing This for Years.

Most B2B podcasts launch underprepared — a default cover image, no jingle, inconsistent branding, and a show description that could belong to anyone. First impressions in podcasting are permanent.
We build the whole thing. You show up and record.
Talk to Us About Your Launch
ne-time investment. Everything included.

Launch package — $3,499 one-time

  • Custom logo and cover art
  • Brand colour system and typography guide
  • Brand colour system and typography guide
  • Social media profile visuals (LinkedIn, Instagram, YouTube)
  • Hosting setup and platform distribution
  • Spotify, Apple Podcasts, Amazon Music & more
  • Intro episode outline and script framework
  • First 4 episodes fully produced
  • 9 social clips (3 per episode)
  • Show notes for all episodes
  • Launch debrief call at week 3
Trusted by enterprise teams across the US, UK, Australia & Asia

3-Week Podcast Development Process

The custom launch package includes the streamlined deveopment process below

Week 1

We start by assessing your podcast niche, understanding your target audience or the community you want to build, and reviewing your current equipment setup. From there, we establish a launch date, map out you a clear action lpan to stay on track.

Next, we fine-tune your branding and messaging, review essential assets like your intro, outro, bumpers, and distribution channels, and help you choose the right music. We also create custom cover art and brand visuals to ensure your podcast looks as professional as it sounds.

Week 2

We review your initial recordings, refine your show's production, and finalize social assets and marketing add-ons. Every detail is checked to ensure the highest quality standards.

Week 3

A few days before your launch! We handle your hosting setup and directory submissions. Now, it's time to generate buzz and promote your podcast launch.

Case Study

6 Years. 500 Episodes.
Zero Production Stress.

Crack the Customer Code

We partnered with Jeannie Walters and Adam Toporek from 2016 to 2022 — six years of full-service audio editing and production for one of the top-ranked customer experience podcasts globally. Professional editing, noise reduction, and a streamlined weekly publishing workflow let Adam and Jeannie focus entirely on content and business growth.

The show ran for 500 episodes and wrapped on its own terms in November 2022 — not because of production problems.

Read the Full Case Study

500

Episodes produced

6yrs

Production partnership

#1

CX podcast ranking

The Investment
Everything You Need to Launch with Authority

Podcast Launch Package

A one-time engagement covering everything from brand identity through to your first four episodes live on every major platform.

$

3,499
one-time
Typical completion: 3 weeks from kick-off call.
Talk to Us About Your Launch
We take on a limited number of launches at a time.

Everything included

  • Custom logo and full cover art
  • Brand colour system and visual guidelines
  • Social media visuals (LinkedIn, Instagram, YouTube)
  • Hosting setup and all directory submissions
  • Intro episode outline and script framework
  • First 4 episodes edited (audio + video)
  • 9 social clips across episodes (3 each)
  • Show notes for all episodes
  • Trailer episode
  • Launch debrief call at week 3

Common Questions

Podcast Launch FAQs

Podcast editing rates vary quite a bit depending on what you need. At the lower end, you’ll find freelancers on platforms like Fiverr charging $30 to $75 per episode for basic audio cleanup. Mid-range editors with solid experience typically charge $100 to $250 per episode for audio editing plus show notes and basic formatting. Full-service production packages — where someone handles audio, video, social clips, and distribution prep — can run $500 to $1,500 or more per episode depending on episode length and output volume.

The price usually reflects the editor’s experience, turnaround speed, and what’s actually included in the deliverable. Cheap isn’t always a bargain if you’re spending hours giving feedback or redoing work yourself.

This comes down to one question: what’s your time actually worth?

If you record a 45-minute episode, editing it yourself could take 2 to 4 hours — sometimes more if you’re still learning the software. Multiply that across every episode you publish and you’re spending a significant chunk of your week on something that isn’t your zone of genius.

Editing your own episodes makes sense if you’re just starting out, you’re on a very tight budget, or you genuinely enjoy the craft. But if your podcast is a business tool, a brand asset, or a client acquisition channel, handing editing off to someone who does it full-time almost always pays for itself. You get a better product, faster, and you get that time back.

A few things matter more than most people realize: Samples of work. Not just one sample — several. You want to hear consistency, not a single great episode. Understanding of podcast-specific audio. Podcast editing is different from music production or broadcast. The editor should understand pacing, conversational rhythm, and how to make dialogue sound natural without over-processing it. Communication and reliability. The best editor in the world doesn’t help you if they disappear for days before responding. Look for someone who has a clear process, meets deadlines, and communicates proactively. Experience with your format. Interview shows, solo episodes, and panel discussions all have different editing challenges. Make sure they’ve worked with your format before. Deliverables clarity. A good editor can tell you exactly what you’re getting: file formats, naming conventions, turnaround times, revision rounds. Vague answers here are a red flag.

Start with referrals. Ask other podcasters in your network who they use and whether they’d recommend them. Word of mouth still produces better hires than any job board.

Beyond that, podcast-specific communities on LinkedIn, Facebook, and Slack groups like Podcast Movement are good places to find working editors with real track records. Platforms like Contra and LinkedIn can surface professionals who take their work seriously.

If you go the freelance marketplace route (Upwork, Fiverr), look past the reviews and test the editor with one episode before committing to a monthly contract. Ask how long they’ve been editing podcasts specifically, not just audio in general.

Reliability shows up in the small things during the hiring process: how fast they reply, whether their proposal is thoughtful, and how clearly they explain their own process. If that’s messy before you’ve even hired them, it’ll be messier once you have.

Yes, but be realistic about what you can get.

On a tight budget, the best approach is to find an editor who does audio-only editing well rather than trying to get full-service production at a bargain rate. Basic audio editing — removing dead air, cutting mistakes, leveling audio — can cost as little as $50 to $100 per episode from a solid mid-level freelancer.

You can also reduce costs by doing the easier parts yourself (intro/outro music drops, uploading to your host) and only paying an editor for the technically demanding work.

Another option is to start with a lower-cost editor for your first 10 to 20 episodes while you figure out your format and workflow, then upgrade when the show has momentum. Just make sure any cost savings don’t come at the expense of audio quality that would turn listeners away.

Here’s a solid starting list:

  • Can you send me three to five samples of podcast episodes you’ve edited recently?
  • What’s your typical turnaround time from receiving files to delivery?
  • How do you handle revisions, and how many rounds are included?
  • What file formats do you deliver in?
  • Have you edited shows in this format before (interview, solo, panel, etc.)?
  • What software do you use, and why?
  • How do you handle it if there’s a major issue with raw audio quality — background noise, clipping, etc.?
  • What does your communication process look like while the work is in progress?
  • Do you work with a brief or style guide, and if so, what do you need from me?
  • What happens if you’re sick, travel, or unavailable around a deadline?

Their answers will tell you a lot. A strong editor gives confident, specific answers. Vague or defensive answers are a signal.

It depends on the length of the episode, the quality of the raw recording, and what’s included in the scope.

As a rough guide:

  • A 30-minute interview episode with clean audio: 1.5 to 3 hours of editing time
  • A 60-minute episode with multiple guests and inconsistent audio levels: 3 to 6 hours
  • A solo episode with scripted content and minimal mistakes: 1 to 2 hours

 

Add time for any extras — show notes, audiograms, transcription review, video editing, social clips. Those each add meaningful work on top of the core audio edit.

This is part of why professional editors charge what they do. It’s not just pressing a button. A good edit on a complex episode is several hours of focused, skilled work.

Turnaround time from submission to delivery typically ranges from 24 to 72 hours depending on the editor’s workload and whether you’ve agreed to rush delivery.

It varies by editor and package, but professional podcast editing usually covers:

Audio editing: Removing filler words (ums, uhs), long silences, and mistakes. Cleaning up background noise, pops, and mouth clicks. Leveling audio across all speakers. Mastering the final file to standard podcast loudness levels (typically -16 LUFS for stereo).

Structure editing: Tightening pacing, removing tangents, reordering segments if needed.

Music and sound: Adding intro/outro music, ad breaks, or custom segments.

File delivery: Exporting in the correct format and naming convention for your host.

Higher-tier services may also include show notes writing, timestamps, transcript editing, video editing of recorded episodes, short-form clips for social media, and audiogram creation.

Ask any editor specifically what’s in their scope and what costs extra. The difference between an $80 edit and a $300 one is usually in these add-ons.

Start with the work itself. Ask for samples and actually listen to them with headphones. Experienced editors produce audio that sounds natural and polished without sounding over-processed. Dialogue flows well. Volume is consistent. There are no jarring cuts or awkward silences.

 

Beyond samples, look for:

 

  • Specificity in how they talk about their process. Experienced editors can explain exactly what they do and why.
  • Questions they ask you. A good editor asks about your show format, target loudness levels, music preferences, and delivery specs. A novice just says yes to everything.
  • Client history. Ask what shows they’ve worked on. A portfolio with recognizable names or a track record with a specific type of show is a positive signal.
  • Knowledge of industry standards. They should know what LUFS targets are, why MP3 vs. WAV matters for different use cases, and how to handle common recording problems.

 

If an editor can’t speak to any of this, they’re probably learning on your dime.Start with the work itself. Ask for samples and actually listen to them with headphones. Experienced editors produce audio that sounds natural and polished without sounding over-processed. Dialogue flows well. Volume is consistent. There are no jarring cuts or awkward silences.

Beyond samples, look for:

Specificity in how they talk about their process. Experienced editors can explain exactly what they do and why.
Questions they ask you. A good editor asks about your show format, target loudness levels, music preferences, and delivery specs. A novice just says yes to everything.
Client history. Ask what shows they’ve worked on. A portfolio with recognizable names or a track record with a specific type of show is a positive signal.
Knowledge of industry standards. They should know what LUFS targets are, why MP3 vs. WAV matters for different use cases, and how to handle common recording problems.

If an editor can’t speak to any of this, they’re probably learning on your dime.

Podcast editing rates vary quite a bit depending on what you need. At the lower end, you’ll find freelancers on platforms like Fiverr charging $30 to $75 per episode for basic audio cleanup. Mid-range editors with solid experience typically charge $100 to $250 per episode for audio editing plus show notes and basic formatting. Full-service production packages — where someone handles audio, video, social clips, and distribution prep — can run $500 to $1,500 or more per episode depending on episode length and output volume.

The price usually reflects the editor’s experience, turnaround speed, and what’s actually included in the deliverable. Cheap isn’t always a bargain if you’re spending hours giving feedback or redoing work yourself.

This comes down to one question: what’s your time actually worth?

If you record a 45-minute episode, editing it yourself could take 2 to 4 hours — sometimes more if you’re still learning the software. Multiply that across every episode you publish and you’re spending a significant chunk of your week on something that isn’t your zone of genius.

Editing your own episodes makes sense if you’re just starting out, you’re on a very tight budget, or you genuinely enjoy the craft. But if your podcast is a business tool, a brand asset, or a client acquisition channel, handing editing off to someone who does it full-time almost always pays for itself. You get a better product, faster, and you get that time back.

A few things matter more than most people realize: Samples of work. Not just one sample — several. You want to hear consistency, not a single great episode. Understanding of podcast-specific audio. Podcast editing is different from music production or broadcast. The editor should understand pacing, conversational rhythm, and how to make dialogue sound natural without over-processing it. Communication and reliability. The best editor in the world doesn’t help you if they disappear for days before responding. Look for someone who has a clear process, meets deadlines, and communicates proactively. Experience with your format. Interview shows, solo episodes, and panel discussions all have different editing challenges. Make sure they’ve worked with your format before. Deliverables clarity. A good editor can tell you exactly what you’re getting: file formats, naming conventions, turnaround times, revision rounds. Vague answers here are a red flag.

Start with referrals. Ask other podcasters in your network who they use and whether they’d recommend them. Word of mouth still produces better hires than any job board.

Beyond that, podcast-specific communities on LinkedIn, Facebook, and Slack groups like Podcast Movement are good places to find working editors with real track records. Platforms like Contra and LinkedIn can surface professionals who take their work seriously.

If you go the freelance marketplace route (Upwork, Fiverr), look past the reviews and test the editor with one episode before committing to a monthly contract. Ask how long they’ve been editing podcasts specifically, not just audio in general.

Reliability shows up in the small things during the hiring process: how fast they reply, whether their proposal is thoughtful, and how clearly they explain their own process. If that’s messy before you’ve even hired them, it’ll be messier once you have.

Yes, but be realistic about what you can get.

On a tight budget, the best approach is to find an editor who does audio-only editing well rather than trying to get full-service production at a bargain rate. Basic audio editing — removing dead air, cutting mistakes, leveling audio — can cost as little as $50 to $100 per episode from a solid mid-level freelancer.

You can also reduce costs by doing the easier parts yourself (intro/outro music drops, uploading to your host) and only paying an editor for the technically demanding work.

Another option is to start with a lower-cost editor for your first 10 to 20 episodes while you figure out your format and workflow, then upgrade when the show has momentum. Just make sure any cost savings don’t come at the expense of audio quality that would turn listeners away.

Here’s a solid starting list:

  • Can you send me three to five samples of podcast episodes you’ve edited recently?
  • What’s your typical turnaround time from receiving files to delivery?
  • How do you handle revisions, and how many rounds are included?
  • What file formats do you deliver in?
  • Have you edited shows in this format before (interview, solo, panel, etc.)?
  • What software do you use, and why?
  • How do you handle it if there’s a major issue with raw audio quality — background noise, clipping, etc.?
  • What does your communication process look like while the work is in progress?
  • Do you work with a brief or style guide, and if so, what do you need from me?
  • What happens if you’re sick, travel, or unavailable around a deadline?

 

Their answers will tell you a lot. A strong editor gives confident, specific answers. Vague or defensive answers are a signal.

It depends on the length of the episode, the quality of the raw recording, and what’s included in the scope.

As a rough guide:

  • A 30-minute interview episode with clean audio: 1.5 to 3 hours of editing time
  • A 60-minute episode with multiple guests and inconsistent audio levels: 3 to 6 hours
  • A solo episode with scripted content and minimal mistakes: 1 to 2 hours

 

Add time for any extras — show notes, audiograms, transcription review, video editing, social clips. Those each add meaningful work on top of the core audio edit.

This is part of why professional editors charge what they do. It’s not just pressing a button. A good edit on a complex episode is several hours of focused, skilled work.

Turnaround time from submission to delivery typically ranges from 24 to 72 hours depending on the editor’s workload and whether you’ve agreed to rush delivery.

It varies by editor and package, but professional podcast editing usually covers: Audio editing: Removing filler words (ums, uhs), long silences, and mistakes. Cleaning up background noise, pops, and mouth clicks. Leveling audio across all speakers. Mastering the final file to standard podcast loudness levels (typically -16 LUFS for stereo). Structure editing: Tightening pacing, removing tangents, reordering segments if needed. Music and sound: Adding intro/outro music, ad breaks, or custom segments. File delivery: Exporting in the correct format and naming convention for your host. Higher-tier services may also include show notes writing, timestamps, transcript editing, video editing of recorded episodes, short-form clips for social media, and audiogram creation. Ask any editor specifically what’s in their scope and what costs extra. The difference between an $80 edit and a $300 one is usually in these add-ons.

A few options worth knowing:

Upwork — Large talent pool, good for finding mid-to-senior freelancers. Rates vary widely, and you’ll need to do your own vetting.

Fiverr — Better for lower-budget, simpler work. Quality is inconsistent, so test before committing.

Contra — Growing platform with portfolio-based freelancers. Good for finding people who take their craft seriously.

LinkedIn — Underused for this, but effective. Many professional editors maintain a presence there and are reachable through direct message or posts.

Podcast-specific communities — Facebook groups, Slack communities like Podcast Movement, and Reddit’s r/podcasting all have active editors looking for work.

Full-service agencies — If you want a team handling everything, agencies like Kura Studios offer white-glove podcast production rather than just raw editing.

The right platform depends on what you need. For a one-off project, freelance marketplaces work. For an ongoing production partner, a direct relationship or agency usually delivers more consistent results.

Rae has been instrumental in taking our podcast to the next level. Beyond her skills in audio, video, and graphics, she provides strategic feedback that has refined our show's format and improved audience engagement. Her guidance makes production seamless, allowing our team to focus on the message.

Sonja Jones
Founder, GIP Financials